Do other people's home towns and cities have sponsors for the road roundabouts? Derby has them all over the place, sponsored by a whole host of different businesses and organisations.
This roundabout is outside the Westfield, where London Road crosses the junction of Bradshaw Way and, the appropriately named, Traffic Street.
As you can see, this particular roundabout is currently sponsored by Identity who are, apparently, a jewellers. It will give you an inkling of how good a shopper I am if I tell you that, even though I've looked up their website and discovered that they have a shop on Level 1 of the North Mall in Westfield, I can't picture it at all!
Still, their sponsorship is obviously working. Let's face it, without it, you would probably never have heard of them!
More significant to me is the wording on the bottom of the sign; First for aerospace. One day, I must mosey along to the Rolls-Royce site and take a few discrete photos through the fence. After all, if Royces were to go bust again, unemployment in the city would rocket!